Mike Natalizio is President & CEO of HNI, a non-traditional insurance and advisory firm with locations across the Midwest. As leader of the company, Mike still finds time to do what he enjoys most, creating new clients and bringing added value to existing clients. "Staying close to our customers' businesses helps me better understand the challenges they are facing and so we can innovate ways to bring new value to their organization. Creating a powerful brand isn't about creating a catchy slogan - it's the culture and the gut feeling people have about your product or service.”

HNI is a non-traditional insurance and business advisory firm. When it comes to business insurance they don’t play the game – they CHANGE it. HNI challenges the status quo to create meaningful change by taking on wicked business problems.